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| Item Details | Price | ||
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Become a data-driven marketer in 16 weekends by learning strategies I have used in ads spend of over 1000+ crores.
Get trained by the marketer who scaled several Indian Unicorns, and learn the most practical strategies & data-driven tactics of Performance marketing.
🔥 Understand the true picture of performance of how brands of all size scale their businesses
🔥 Step by step process of becoming a super strong performance marketer covering research, planning & scaling
🔥 Learn the essential skills that goes beyond runnings ads - copy / creative, landing pages, use of AI etc
🔥 Community-driven learning & problem solving
🔥 Get an opportunity to connect with industry experts
01.
• Branding Vs Performance - Fundamentals
• Audience Targeting Strategies
• Competitors Deep-Dive
• B2B – Performance Marketing
• B2C – Performance Marketing
• Metrics to Master
• Performance - Mythbusters
02.
• Audience Stages
• Funnel creation & mapping
• Ad Teardown
• Audience Research Tools
• VOC Research
• Valueprop - Frameworks
• Ad Copy - Frameworks & Formulas
• Creating high-converting ad creatives
03.
• Understanding Conversion Events
• Setting up conversion tracking
• Analytics Platforms Introduction
• Google Analytics - Essentials
• Google Tag Manager - Essentials
• Segment - Essentials
• Matamo - Essentials
• Mixpanel - Essentials
04.
• Facebook Ads – Foundation
• Google Ads - Foundation
• Programmatic, DV 360 & Oracle Bluekai - Foundation
• Cold Traffic Campaign Strategies
• Warm Traffic Campaign Strategies
• Hot Traffic Campaign Strategies
• Campaign Troubleshooting Strategies
• Campaign Scaling Strategies
• Minimum viable experimentation frameworks
05.
• Awareness + Acquisition channels overview
• Truth about awareness channels
• Affiliate Marketing – Deep Dive
• Ad Networks – Deep Dive
• App Campaigns – Deep Dive
• Programmatic vs Direct Buying
• Audience Building Strategies
• Offer Building & Ad Optimization Strategies
06.
• Attribution Fundamentals
• Commonly available attribution models
• Pros Vs Cons of the most common models
• B2B & B2C Attribution Models
• Ad Automation – Tools
• Budget, Bid, Audience & Creative Automation
• Ad Automation – Deep Dive & Hacks
✔️ Access to close group community with Ashish
✔️ Best Practices Checklist
✔️ Campaign Audit Checklist
✔️ Media Research & Planning Sheet
✔️ ATS Compliant Resume Templates (2024 Edition)
✔️ Advance Salary Negotiation Guide (2024 Edition)
✔️ Step step Implementation Guide of Google Ads & Facebook
The marketing maestro with over a decade of expertise in Digital and Performance Marketing. With a remarkable journey, he currently excels as a Senior Growth Manager at Google, spearheading innovative strategies. Prior to this, Ashish held a prominent role as Director of Digital Marketing at Performics. His deep insights, honed through years of experience, empower individuals to achieve unparalleled professional growth.
Throughout his career, he have consistently achieved outstanding results. Spearheaded large scale campaigns that generated a 40% increase in website traffic, facilitated revenue growth of over $2 million, and secured strategic partnerships with industry leaders. These accomplishments are testimony of his unwavering commitment to excellence and innovation.c
A- You can find all the details regarding the session dates and timings on the top of the page.
A- The classes are over the weekend, so your work will not be hampered. But the sessions will not be recorded.
A - No, you can only attend them as the classes are live.
A- Yes! You will receive a certificate on completion if you attend the entire live session.
A- Please write to: thedigitalindian01@gmail.com and our support team will get back to you in under 3 hours.
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